Reputation management is the proactive process of monitoring, influencing, and maintaining one's image or brand perception in the eyes of others. It involves building credibility, trust, and positive associations through strategic communication, online presence, and customer experiences. Effective reputation management safeguards against negative publicity, addresses criticism, and enhances public perception. It includes practices such as monitoring online reviews, addressing customer feedback, engaging in public relations efforts, and promoting ethical business practices. By diligently managing reputation, individuals and organizations can shape a favorable narrative, foster trust, and maintain a positive standing in their respective industries.